Our families wouldn’t like…

How many times have I heard “no, we don’t do/offer/provide that at our funeral home, our families wouldn’t like it.”  When I hear the statement, I usually follow with my standard “well, I can understand after all of the research and testing you have conducted, I probably wound not do/offer/provide it either.”  Of course knowing there is no shred of truth to my sarcastic remark.

Are personal biases, fear of something new, laziness, or stubbornness the reason that we in the funeral industry suppress change?  Are we preventing families from hearing about, understanding, being educated or provided the opportunity to choose based our own personal preconceived notions?  Now before everyone gets their feathers ruffled, I’m not picking up the first stone to throw, so we are all guilty.  Think not?  Which casket, vault, urn, fluid, fleet, stationery, brand does your firm use and why?  Even more serious, which is your favorite football team or brand of shoes?

What propels a funeral home owner, manager and director to finally try something different?  What is the impetus to make the change?  Is there any research methodology to find the best presentation, positioning, price, service, packages, and family response to formulate a fair assessment?

I am going to solicit my fellow funeral professionals to comment share and experiences of “our families wouldn’t.”  Even more interesting, share if and when the skeptics changed their mind  and proclaimed “I can’t believe it, but our families do like…”

old man

3 comments
  1. I didn’t think they would like jewelry that holds ashes…They love it! Jewelry e from fingerprints, just a fad…NOT! My people wont use Celebrants…until they experience a Celebrant style funeral that is! No one will visit memorial website…B.S.

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  2. Jeff Harbeson said:

    True statement and observation Jeff…who new? Thanks for your reply and following the funeral commander.

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  3. There are some interesting points in time in the following paragraphs but I dont determine I see every one of them center to heart. There is some truth but I will require hold view until I look into that further. Good article , thanks and that we want much more! Added to FeedBurner also

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