“Business is not doing deals; business is having great products, doing great engineering, and providing tremendous service to customers. Finally, business is a cobweb of human relationships.” Ross Perot perfectly describes the funeral industry; its really not about doing “deals.” Our product is providing families the opportunity to honor the life of their deceased loved one. Supporting the business are countless companies such a casket, vault, fluid, insurance, cemetery, flower, technology, vehicle and multitudes of others that produce goods/services making the funeral industry work.
The great engineering is meeting the needs of the ever changing funeral consumer. The funeral industry offers a broad spectrum of service providers with varying degrees and levels of offerings. We have firms that date back 200 years in funeral service history and others that are providing from a new source, the internet. Whatever the business model, we all seek the same result; providing the family with the service they are seeking.
But as Ross said, we are a cobweb of human relationships. In the funeral industry, think of all the relationships we have between funeral home owners/directors, vendors, the families we serve, the communities we live, etc. At some point in all of our lives, we end up in a funeral home. We are an industry that has intertwined relationships for ultimately one purpose, providing families the opportunity to honor the life of their deceased loved one.
I am grateful to be part of such a noble group and enjoy the relationships brought about by serving others. Happy New Year to my fellow funeral industry professionals and I pray for a prosperous 2014 for you, your family and your staff.