Upon return and reflection from ICCFA in Las Vegas, I realize how our new world communicates. Having a funeral blog has provided me a platform for soliciting ideas, sharing experiences and observations with other funeral industry professionals. Most important, a funeral blog provides an opportunity, when positioned and utilized correctly, to get to know each other in our new world order by using of social media.
During the ICCFA and on the Expo floor, face to face introductions to people from Australia, Ireland, Canada, Sweden and even Indiana (snicker) were so much easier…conversations flowed as if we were long time associates. In a way, we are because of our new way of communicating.
I am blessed to work alongside and have a personal relationship Ryan Thogmartin of http://www.connectingdirectors.com and Disrupt Media. Ryan is unequivocally the guru of social media for the funeral industry. I shared with Ryan last week my fascination of the power of blogging, LinkedIn, Facebook and Twitter as mediums for brand building along communicating intended messages. In his “wizard way” of explaining all of the connectivity to so many in the funeral industry, I’m still amazed how few actually still do not take advantage of social media for their companies.
So, my first post upon return from the 2014 ICCFA I will provide testament that a funeral blog is an extremely effective tool to communicate your message and platform. As for me, I enjoy sharing from my experiences as an entrepreneur in the funeral industry, observations of behavior mixed with a splash of humor and natural recalcitrant thoughts about “established norms” that so many subject themselves.
If you are one that reads http://www.thefuneralcommander.com and so many other funeral blog writers like Caleb Wilde, Nancy Burbon, Kate Hamilton, Jeff Staab, Ellery Bowker, Kim Stacey & Jess Fowler…thank you for providing us a platform for communicating. If you are one that keeps blindly going in circles wondering how “everything seems to be changing” but you’re not, well keep waiting for that monthly newsletter in the mail. Cheers y’all!