Death of The Funeral Industry
Please take some time and read this article. I would particularly like the thoughts of funeral directors about the content…equally I’d love to hear from consumers as well. Cheers! Death of The Death Care Industry-Forbes
In an experience valued society it’s time for the funeral industry to help provide a valuable experience starting with the ceremony and down to the catering and music. More transparently and the ability to be creative and flex able is a beginning . The consumer is savy and will quickly replace those unwilling to provide what they yearn for. Your replacement is just a click away!
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A fascinating and detailed article Jeff. The death business is always going to be a profitable one, people have to die after all, for the time being at least, though that may well change. Here in the UK I understand that prepaid funeral care plans are changing the industry forever. Over here the Co-operative is the major player as I understand it. I almost purchased a monthly funeral care policy promising a ‘traditional’ funeral, as and when I meet my demise, but their off the shelf funerals are so standardised (e.g. selecting a gravestone from a chart on their website – I would go with Star Galaxy Granite, 2nd option on the first row. The bouquets are just not me, I’m not a flower person, and many of the options are in dubious taste, and anything but traditional). But I digress. Must get back to work on preparing my Facebook mausoleum.
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In an experience valued society it’s time for the funeral industry to help provide a valuable experience starting with the ceremony and down to the catering and music. More transparently and the ability to be creative and flex able is a beginning . The consumer is savy and will quickly replace those unwilling to provide what they yearn for. Your replacement is just a click away!
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In an experience valued society it’s time for the funeral industry to help provide a valuable experience starting with the ceremony and down to the catering and music. More transparently and the ability to be creative and flex able is a beginning .
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Agreed…thank you for your comments. My belief is that it is our job to provide families with information so that they can make an educated decision.
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Amen! Of course its once again the Kiwi and Eagle scenario…
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