From Seed to Fruit…

Apples and satsumasMy personal mantra “a vision is only a dream without execution” is impossible without a team.  As an entrepreneur, my most important realization is I’m unable to execute without being surrounded by people that have talents beyond my capability. Finding competent expertise in areas necessary to the success of the initiative is essential, however, the ability to cast the vision or “plant the seed” effectively to a team is crucial.

A critical component of building a new business today is melding technology with the process needs of the company along with making the customer experience simple and easy.  When the “customer” is a funeral director, this is especially true.  Along with being a funeral home partner/owner, my experience over the past several years of B2B development, operations and sales of funeral related services/products has taught me this lesson.

I am blessed with a team of seasoned Funeral Directors, Scientists, Educators, Technology, Financial, Sales and Marketing Professionals that cohesively share a common desire to deliver products/services that are huge “gaps” in consumer need/demand in the funeral industry.  Additionally, at the forefront of all decisions is “how can we make this better for the funeral director to serve their families?”  Each individual entity performs it’s tasks and provides other team members relevant input that may have impact on their particular area of responsibility.  As a team we measure our success by our customers providing our services/products to the families they serve and the feed back from both funeral directors along with the end user, the funeral consumer.  Our team is literally executing visions and we are witnessing the fruit being produced from seeds planted in the past.

Communicating a vision for team execution is not exclusive to entrepreneurs building new businesses.  The same processes exist while operating a funeral home.  Each new family, each new service is technically a new business…unique; just like the life lived, the family grieving, the services selected and provided.  What vision is your funeral home team executing?  Share with us the fruit being produced from seeds planted in the past. Cheers Y’all!  #thefuneralcommander

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