Give it away? Brilliant!

innovationThis past week famed musician Bono of U2 announced that their new album “Songs of Innocence” would be released free to anyone with iTunes (Bono Explains U2’s Deal).  The idea of reaching new customers with their brand/style of music is a brilliant marketing campaign on many levels.  Of course, Apple is participating and launching products of their own simultaneously which creates buzz for all involved.

Let’s see; reaching a new audience of listeners (not even the same genre’s), collaborating with another company to deliver the message, and a fresh approach to consumers.  Any lessons/ideas here for us in the funeral industry?  I have a few ideas, but I’d love to hear from from you.  Cheers y’all! #thefuneralcommander

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