4 comments
  1. Jacque Harbeson said:

    Another gre

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  2. Howard Beckham said:

    Jeff, I really enjoyed meeting you and your wife at the Conference. Hope you enjoyed yet another “opportunity” to get away from home. I have to say that as I made the 6 hour drive back home from the meetings all alone and reflected on all that I saw, heard and learned that I really began to have a better understanding of why the funeral profession seems so lost. It is almost like schizophrenia or a multi personality disorder. Do you go high end and compete with the Marriott’s for events, or do you go for the low end and volume like the Direct Disposers? Or do you go somewhere in between and hope to be all things to all people (a true path to failure).

    I think we have to go back to the old saying from Hamlet “To thine own self be true,” and who ever said “you can not please all the people all the time,” or one I have always liked,”If you do know know where you you going how will you know when you arrive.”

    Funeral Directors must develop a clear plan or strategy and a process for executing that plan and a dedication to the plans success most especially in competitive markets.

    Identify what you want to do,. How you want to do it (develop a clear plan). Move forward with the plan. Adjust your course to stay on track and accomplish you objective. Then look at your next objective and start the process all over again.

    Prepare, study and train to accomplish your goal. If you want the high end of the market, develop a strategy to go after it. Same with the middle or bottom segments. Back when I sold copier we called these market segments. We knew our product line and what market segment each piece of equipment fit in to. As we did a needs analysis for our client we did our best to fit our offerings to fit there present and future needs. Some have done that with a good, better best approach, but that is only part of it. But here I go rambling on again…

    Not being an owner or even a manager has it’s drawbacks to effect positive change I am afraid.

    Thanks for all you do.

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  3. Jeff Harbeson said:

    Howard: It was a pleasure to meet you in person and get to know you as well. I agree that we can’t be all things to all people and that carving a niche in the market seems to be a logical choice. The trick is to pick the right market (consumer segment) for long term viability. As you well know, I have my own ideas and belief that as deaths rise, those with the money to pay will continue to decline. You are truly a funeral professional and I’m blessed to call you friend. Until next time…Cheers!

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  4. Howard Beckham said:

    You are very kind. Thank you. Keep spreading the word.
    God bless you and yours

    Like

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