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Monthly Archives: November 2015

parting-logo@2x

Parting.com launched its site which has virtually every funeral home in the United States with pricing for services listed for consumer comparative analysis.  This disruptive innovation is the first of its kind in the funeral industry; the FTC, State and other funeral directory websites have never been able to accomplish…listing General Price List information for consumer comparison.  It’s reported that a small percentage (9%) of funeral homes offer any pricing information on their website which provides Parting.com with a tremendous opportunity for consumer search using the internet for funeral homes.

Parting.com offers line item pricing from the GPL for basic services, embalming, visitations, etc. as well as direct cremation from the funeral homes listed.  As a service to the consumer, the listed funeral home’s prices for at typical funeral (basic service fee, transfer of remains, facilities for viewing, facilities for ceremony/staff, embalming) are conveniently added from the GPL listed.  Average national prices for a casket, dressing/casketing and outer burial container are separately listed but all added together to provide the consumer a comparative look at firms in the particular area of search.

In addition, most of the funeral homes listed have photos of the location (most look like Google earth shots), a link to make an appointment as well as a function for a consumer to review the service provided at the funeral home.

Innovation in the funeral industry continues to evolve especially in technology sector.  I remember in the recent past funeral homes that did not have a computer in the building (I still get applications for one of my companies that appear to be completed on a typewriter) and had a fax with the rolled paper.  From my vantage point, Parting.com has created a truly disruptive innovation site that no doubt is defined below:

Wikipedia defines Disruptive innovation: is an innovation that creates a new market and value network and eventually disrupts an existing market and value network, displacing established market leaders and alliances. The term was defined and phenomenon analyzed by Clayton M. Christensen beginning in 1995.[2] More recent sources also include “significant societal impact” as an aspect of disruptive innovation.[3]

Interestingly, if a consumer is already searching the internet for a funeral home, they certainly have no or very little relationship with a provider.  Consumers now will have the benefit of comparative pricing if they are so inclined to use Parting.com instead of having to call or visit the funeral home for additional information.  Parting.com has “upped the ante” for funeral homes to create more interactive and informational websites to showcase their particular value, services, etc. to secure the internet shopping consumer.

Want to know more?   Tune into Episode #9 of Funeral Nation TV we interview the founders of Parting.com and learn about their disruptive innovation in the funeral industry.  From behind a thick fog of smoke and the Command Post, Cheers Y’all!  #thefuneralcommander

Happy 3

This is not my typical blog post because it’s deeply personal pouring into words grief, grace, and gratitude.  If you read this in its entirety, you’ll not see my regular content but real, raw life…and death.

As parents our single greatest fear is the loss of our child, no matter their age.  In the funeral home business, we frequently serve such painful and tragic services for the survivors that grieve an early death.  I personally know two funeral industry professionals that lost sons this year.  I had conversation with the parents of one and I was deeply moved as they shared with me about their son along with the anguish they are suffering.

This past Wednesday a young friend, team mate and fellow Military Academy mate of my oldest son Hunter died.  Graduation and life had separated them along with all the other young men that shared their unique educational experience. However, news of the loss spread nationwide among this group of young men that would bring them together once again.

Such an event causes deep introspection and I was moved by the discussions I had with Hunter about life, death but most importantly his personal foundation as a man.  In the midst of tragedy sometimes there is an emergence of realization for things we just cast aside yet now become vividly important.  Listening to him my heart was filled with pain for his loss, pride for his expressed thoughts and emotions along with my inability to slow the steady stream of tears…my own emotions.  He and I are close, but such deep conversations are rare for any men which makes me grateful for our discussions.

Young men trekked from across the country to pay their respects and gather in support of each other as well as the young man’s parents.  But this story gets worse; another young man from this same group died the night before the visitation.  My wife had found a photo of Hunter and the first deceased young man along with a third baseball team mate and fellow student.  I posted the photo below on my Facebook page sharing my grief and prayerful thoughts for all that were suffering from the first loss…and now we are left with only one.

HMA 1

This post is to publicly share my own grief for the loss of two young men, offer condolences to their loved ones and friends.  I also want to share my gratitude that God has blessed me immensely with two sons that I’ll be able to wrap my arms around this week and express my love to them. Only by grace are we all not in such a period of grief that others may experiencing this week from the loss of a child this past year.

I have gratitude that God has provided me a platform to share this along with other experiences globally.  As this is being written, I’d deeply aware of true thankfulness for being loved and respected by those that mean the most to me.  As I get older, the things that I want most cannot be purchased and I truly seek what I admittedly took for granted earlier in my life.

This week of Thanksgiving is different for me because I know of four chairs around family tables that are empty this year because the tragic loss of four young men.  I’m not going to ask the typical “what are you thankful for this week” question.  I’m ask that you to reflect on the true life stories I have shared with you and simply challenge you to express love to those most important to you right now.  There will be empty chairs at someone’s table this time next year…

Normally I conclude with my cigar ablaze and a cheeky good bye.  But today, I close this with tears flowing and earnest thoughts of grief, grace and gratitude.  #thefuneralcommander

A Simple, Village Undertaker

Rubbing it in from Roanoke, VA. Rubbing it in from Roanoke, VA.

Two men.

Two Football games

One, big difference.

The Story:                                                                                                                             I was watching the USC Gamecocks get embarrassed on SEC TV (again)  and was texting my buddy, Jeff “The Funeral Commander” Harbeson regarding a commercial for a product that he and I are interested in.   Jeff was relaxing  in his forward command post,  football game on and  a fine cigar in hand. (see attached photo). 

I might be the king, but that would never be allowed in my castle, where the queen…

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blog post 19 nov

The funeral industry continues to evolve and reflect that survival and growth are contingent on consolidation or strategic alliances.  Just recently, Pierce Mortuary Colleges  announced the merger with Worsham College of Mortuary Science.  Interestingly, the announcement was made after a provocative interview on Episode 5 Funeral Nation TV about the need for change in the funeral service education system. Coincidence?

Vandor Corporation and C.J. Boots Casket Company, Inc. announced a strategic merger agreement this week which will strengthen their collective positions in the funeral marketplace for manufactured and fine hardwood products.

Earlier this year Matthews purchased Aurora Casket creating a funeral service/product manufacturing giant.  The new company is the only of its kind offering caskets, cremation solutions/equipment, memorialization products, cemetery products as well as funeral home management solutions.  Interestingly, their primary competition in this sector has been woefully left behind scrambling around the cornfield seeking headlines of significance.  Of course the acquisition of Stewart by SCI sent a message exemplifying the necessity to consolidate for growth and survival of funeral homes.

What I have found most interesting is the reactions by funeral professionals to merger/acquisitions mentioned along with others that have been occurring as of late.  I can best categorize the majority of reactions as emotional rather than a business perspective.  When I say emotional, I mean like a street corner argument between the Sharks and the Jets in West Side Story.  “I’ll never use so and so; I’m glad I went to school here because blah, blah; these guys are taking over the world” and so on.

consolidation

The decisions of merger, consolidation and acquisition are for strategic and financial stability long term.  The due diligence ( defined as a comprehensive appraisal of a business undertaken by a prospective buyer, especially to establish its assets and liabilities and evaluate its commercial potential for those Dancing with the Stars readers) is conducted with expertise probably not taught in most mortuary school accounting classes.

Most that bitch and complain about the business of consolidation and merger rarely have done anything other than receive a check for their employment.  So little contributed yet so much said.  Few business owners or those that have developed businesses engage in the junior high cafeteria rhetoric because they have a true sense of the difficulty operating in our current market environment.

In a nutshell; in order to survive and thrive in the funeral industry whether a learning institution, funeral home, manufacturer or service provider, consolidation is key.  The decisions are made for the overall good of the brand and enterprise, not because of which colors look the best in the logo or the proverbial “we have always done it that way.”  Get used to the headlines and I can assure you there are many more such alliances ahead.  These are exciting times; either jump on board, do something yourself, create disruption or just stand there waiting for the good ole days to return.

From the Command Post and through a heavy fog of cigar smoke, Cheers Y’all! #thefuneralcommander

 

 

I swear

Below is the oath by those that serve (or have served us, Commissioned Officer slightly different) in the US Military:

“I, _____, do solemnly swear (or affirm) that I will support and defend the Constitution of the United States against all enemies, foreign and domestic; that I will bear true faith and allegiance to the same; and that I will obey the orders of the President of the United States and the orders of the officers appointed over me, according to regulations and the Uniform Code of Military Justice. So help me God.”

These collection of words have been affirmed by so many that provide us the freedoms we enjoy today as Americans.  To support and defend.  True faith and allegiance.  Obey orders.  Follow the regulations.  All with the help of God.  This oath is a commitment to serve something bigger than ourselves; our God, our fellow citizens and those that make this choice alongside us.  A cause to die for.

Veterans Day 2015 means that we continue to live in a free country.  This past year many Veterans from earlier generations have died and we currently have citizens are serving us now in harms way. Veterans Day is to honor all that took the oath of office to serve us in our Armed Forces. Veterans Day is for the men and women that offered to give their life for us whether they served in combat on foreign soil, stateside, active duty or reserve. Let me be clear; it’s not first responders day.  My salute to Veterans that served before, alongside and after me.  Thank you for your service and sacrifices to our Nation.

2Lt. Jeff Harbeson, 1984

     2LT Jeff Harbeson, 1984 

Thank a Veteran, they are willing to die for you.  May God continue to Bless America. From the Command Post and the fog of cigar smoke, Cheers Y’all! #thefuneralcommander

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