Disruptive Innovation: Parting.com


Parting.com launched its site which has virtually every funeral home in the United States with pricing for services listed for consumer comparative analysis.  This disruptive innovation is the first of its kind in the funeral industry; the FTC, State and other funeral directory websites have never been able to accomplish…listing General Price List information for consumer comparison.  It’s reported that a small percentage (9%) of funeral homes offer any pricing information on their website which provides Parting.com with a tremendous opportunity for consumer search using the internet for funeral homes.

Parting.com offers line item pricing from the GPL for basic services, embalming, visitations, etc. as well as direct cremation from the funeral homes listed.  As a service to the consumer, the listed funeral home’s prices for at typical funeral (basic service fee, transfer of remains, facilities for viewing, facilities for ceremony/staff, embalming) are conveniently added from the GPL listed.  Average national prices for a casket, dressing/casketing and outer burial container are separately listed but all added together to provide the consumer a comparative look at firms in the particular area of search.

In addition, most of the funeral homes listed have photos of the location (most look like Google earth shots), a link to make an appointment as well as a function for a consumer to review the service provided at the funeral home.

Innovation in the funeral industry continues to evolve especially in technology sector.  I remember in the recent past funeral homes that did not have a computer in the building (I still get applications for one of my companies that appear to be completed on a typewriter) and had a fax with the rolled paper.  From my vantage point, Parting.com has created a truly disruptive innovation site that no doubt is defined below:

Wikipedia defines Disruptive innovation: is an innovation that creates a new market and value network and eventually disrupts an existing market and value network, displacing established market leaders and alliances. The term was defined and phenomenon analyzed by Clayton M. Christensen beginning in 1995.[2] More recent sources also include “significant societal impact” as an aspect of disruptive innovation.[3]

Interestingly, if a consumer is already searching the internet for a funeral home, they certainly have no or very little relationship with a provider.  Consumers now will have the benefit of comparative pricing if they are so inclined to use Parting.com instead of having to call or visit the funeral home for additional information.  Parting.com has “upped the ante” for funeral homes to create more interactive and informational websites to showcase their particular value, services, etc. to secure the internet shopping consumer.

Want to know more?   Tune into Episode #9 of Funeral Nation TV we interview the founders of Parting.com and learn about their disruptive innovation in the funeral industry.  From behind a thick fog of smoke and the Command Post, Cheers Y’all!  #thefuneralcommander

  1. Jeff, Again you are showing that if we as professionals don’t see or understand our value enough to voice it, someone else will define it for the consumer. Transparency has to be real and provided from within. This website tells of being transparent but so far most of their information is wrong for the Houston area. Unfortunately the funeral industry for the most part has decided to try to fix the problem by comparing themselves to other funeral homes. We have to stop thinking like our grandfathers and start thinking like the customer. If you want to look at another example of the BabyBoomer changing an industry look at the local Veterinarians. they have been under attack for years for high prices but never stop to notice the new service delivery method of companies like, “Banfield” and “Corner Vet.” Another example is Uber, the taxi owners knew about this service way before the entire public knew, but they did nothing. Are we next?


  2. Jeff Harbeson said:

    Jeff, you summed up exactly one of the many issues that we in the funeral industry struggle to address; adapt for the market rather than try to change the market. You examples from the Veterinarian and Uber should offer a glimpse of what’s to come. Remember travel agencies? Thanks for reading and more your Distinctive Disruption in your market! Jeff


  3. You and that guy who looks like a rapper have opened up a new channel for those of us who are philosophically congruent and trying to upend the ol’ apple cart. I sent Tyler the corrected information for both of my locations as the information they published was inaccurate. I tried to launch a similar website in 2003, but after spending a good bit of savings on development, I could not come up with a way to make it profitable. I wonder what their plan is? Cheers.


  4. D. O'Hara said:

    Parting.com fails. So little data, no accuracy, basicaly false or inaccurate representations leading to a potential group lawsuit for interference with prospective clients! So many well meaning individuals with little understanding how such personal choices are made. Basicsly, it is unfair and msleading to post a single price as a representation for any company. Frankly, it’s adds nothing to the conversation, in fact it is an impediment.


  5. Jeff Harbeson said:

    It will be interesting to see the progression and reach to the consumer market. Next year the FTC is revisiting the Funeral Rule and one of the items on the agenda is that if a funeral home has a website, they must post their prices (already mandated in California). There is much talk and press already
    https://www.washingtonpost.com/business/get-there/finding-prices-for-funeral-homes-shouldnt-be-this-difficult/2015/11/03/c1a712b8-827b-11e5-9afb-0c971f713d0c_story.html so the issue is not going away. Thanks for your response and comments. Jeff


  6. Jeff Harbeson said:

    Good question Mr. Village Undertaker…

    Liked by 1 person

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