Would you buy your funeral business suit from a hardware store? (This question does not apply for the hard working directors in Montana.) Would you buy a lawnmower in an Italian restaurant? Would you buy your groceries in a proctologist’s office? How about buying your next computer at a dairy farm? Do these questions sound absurd? It’s a reflection of what we are witnessing from suppliers in the funeral industry.
Why are website developers selling urns? Why are casket manufacturers selling websites? Why are vault companies selling caskets? Why are embalming fluid companies selling jewelry? Because their foundational businesses are struggling in a market where 13 year old can create fantastic Word Press websites and burial is sharply declining! Thus, this crowd is starting resemble Mr. Haney on Green Acres selling his wares in the back of his truck.
Manufacturers and providers are facing the same problems as funeral homes: declining revenues from their core business. Suppliers keep hawking anything that can turn a profit to the DAM’s (Dumb-Ass Masses) providing no significant enhancement to the funeral home bottom line or operation. If a cornfield sticker can be put on it (you know the ones that try to disguise the country of origin) it’s for sale! Rather than funeral homes mastering what brought them to the dance in the first place by understanding the business of doing business, they continue ogle at “shiny stuff” that can be purchased or provided at a much lower cost with a quick Google search.
If you are astute enough to pay attention to the signs of how the funeral industry is in dramatic turmoil, please initiate a serious evaluation of your own business to adjust for the ongoing and future rough waters ahead. Shy away from the growing list of funeral peddlers as they are simply grasping at straws in a feeble attempt to stay afloat and try to remain relevant. If it doesn’t make your job easier, your bottom line fatter or your family experience better, you don’t need it.
Of course for those that don’t “get it” I’ll continue to point out the obvious so at least you may have a clue when reading my posts because you aren’t going to get reality from many out in the “Funeralsphere.” Oh, and please wipe off your upper lip because no one is taking you serious with that Kool-Aide mustache.
Returning from Boot Camp energized for duty, Cheers Y’all! #thefuneralcommander