David kicked Goliaths ass. Interestingly, David’s fellow warriors remained on the sidelines, huddled like a covey of quail, and just waited to see David get beat down by the giant. But David was not only brave, he was an innovator. He knew there was a simple solution to attack to win, versus the conventional “we’ve always done this way (and getting our ass kicked too)” crowd.
Guess what, fellow family-owned, small suppliers, and free thinkers of the funeral business: “Goliaths” don’t innovate. They dictate!
Think about it. What new innovation has made serious impact on the way we serve families or make our job better in the last 10 years?
Recently I was having a conversation with a funeral home owner client and he was lamenting how the funeral industry seems to be completely driven by “the big boys.” And by “big boys,” he meant publicly-traded funeral homes and casket companies, membership organizations and other funeral industry providers who seem to determine our direction.
Over the next few weeks I’m going to address different categories of funeral industry Goliaths and highlight the emerging Davids. I have a sling in one hand and rocks in another. Yeah, this is going to be fun! From the Command Post (West), Cheers Y’all! #thefuneralcommander