As a funeral business consultant, I scour internet articles and search for relevant business content that is industry specific. Interesting, but not surprising little fresh content is available for the masses regarding funeral or cemetery business. Try yourself; google funeral business news. The top of the page is none other than www.connectingdirectors.com which is no surprise. Frankly, that’s the only accessible site for daily funeral and cemetery news at one location. Everyone else in the space demands payment or a subscription. I do believe the effort necessary to create and deliver in-depth content, a fee should be charged to access the information because of the expense to produce such work. Not everything you read should be free.
But from a different angle of “how to,” let’s dig a little deeper. What if you were a funeral home owner wanting information on particular subjects, let’s say “how to reduce accounts receivable for funeral homes?” Go ahead, Google it. There are a few articles that pop up including yours truly Funeral Director Training: Failed Payment Policy is on the Owner’s Shoulders and Funeral Director Training: When is the pain too much? . Still, there is no one easily accessible collection point for professionals to conduct research or “study up.”
Wouldn’t it be great to have volumes of relevant funeral and cemetery business content at your fingertips without having to subscribe or dig thorough printed magazines for articles? What if, and this is a big one, I hate to use Dan Isard’s most hated F word, but let me state it here: THE CONTENT WAS FREE?
Of course, there is a point to this post. As a loyal follower of The Funeral Commander you know I have a purpose for my penetrating questions and provocative prose. Friends, there is good news and I’ll give you a little whisper in this season of joy: there is new innovation on the horizon. It will offer a new way of sharing business content that can be implemented to make your business better.
Yep, it’s a magical time of the year and The Funeral Commander is busy innovating and creating. Be on the lookout…more to come. From the Command Post (West) and yes, a thick fog of cigar smoke, Cheers Y’all! #thefuneralcommader