Jeff Harbeson

Bio: Starting his funeral service career as a Sales Representative for Batesville Casket Company, Jeff had the opportunity to work with over 500 funeral homes assisting owners and directors with merchandising their products, training and formulating business strategies. During his tenure, Jeff discovered a need for developing a lean funeral home operating model with an emphasis on providing a “positive funeral experience.” Jeff is one of the Founders of the Family Choice Funerals & Cremations™ brand with locations in Roanoke and Virginia Beach, Virginia opening in 2010. Family Choice is managed and operated by G2 Funeral Group and is poised for “franchise” or scalable development. As part of the Family Choice model, Jeff developed a proprietary funeral home operating system, TouchPoints™, which is the only Six Sigma based funeral home operating platform in the United States. Additionally, Jeff created Th Jeff is the Founder & CEO of The Harbeson Group which provides funeral business consulting, strategic alliance leverage, innovative development of partnerships, products and services to the funeral industry. After Jeff created the At Need Credit brand, The Harbeson Group sought after unique brands to provide to the funeral industry such as At Need Credit and Funeral Pay Plan With Jeff’s leadership and his team, Select Cremation was developed to provide funeral consumers a new option for online cremation service. Believing that families should be provided information to make educated funeral decisions, the products and services offered by The Harbeson Group have firm funeral consumer acceptance. All of The Harbeson Group products and services are fully tested with actual families making at need funeral arrangements in varied markets. The Harbeson Group team includes experience licensed funeral directors and other industry professionals. The Funeral Commander Blog has become a popular read for many professionals in varied industries all over the world. Jeff has been published in several funeral periodicals including the Funeral Business Adviser, American Funeral Director, Southern Funeral Director, American Cremation & Cemetery, Connecting Directors and various newspapers. Additionally Jeff is a regular funeral industry guest speaker at conventions and meetings including recently the Asia Funeral Expo in Macau, China. As co-host with Ryan Thogmartin on the Funeral Nation web show, Jeff’s reach and influence into the funeral industry continues to broaden. Jeff attended College of the Albemarle, Elizabeth City State University and is a graduate of the North Carolina Military Academy. After serving 20 years in the North Carolina Army National Guard, Jeff retired at the rank of Captain. During his service, Jeff received numerous awards and citations including the Meritorious Service Ribbon and he is a Veteran of Operation Desert Storm. As a Platoon and Senior TAC Officer at Officers Candidate School, Jeff trained over 400 enlisted and non-commissioned officers to become commissioned officers and leaders, some still serving in combat today. Jeff resides with his family in Phoenix, Arizona.

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  1. Howard Beckham said:

    Very much looking forward to meet you and hearing your message at the 2015 Association of Independent Funeral Directors of Florida annual meeting! Howard Beckham, President (soon to be Past-President of the IFDF)

    Liked by 1 person

  2. Jeff Harbeson said:

    Excellent! I look forward to meeting you in person Howard!


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