I don’t think there is a single funeral director, funeral home owner or cremation provider in the funeral industry that doesn’t know that the death rate in the foreseeable future is going to steadily increase due to the Baby Boomers moving on the the permanent Villages in the sky. Funeral industry pundits, soothsayers and oracles are continually propagating the “Boomer Boom” which will place all on solid footing and growth.
Visions of funerals that “reflect the life lived” with cocktail parties, receptions, doves, fly bye’s, movies, and theaters full of mourners wondering how they can “one up” such send off when their time comes dance in the heads like kids on Christmas eve. If I had sound to enter this written prose, this is where I would place the screech of nails on a chalk board (I bet some of you hear it and reacting as you read this) to get your attention.
The Baby Boom has potential for Bust for many funeral homes. WHAT? Captain, you are such an idiot because we are showing more value and charging more…how could we possibly go wrong? Take a look at the article posted in My Budget 360 regarding the financial posture of the pending retirement of Boomers. Couple this information with the financial heath of the Boomer’s Offspring and the visions before mentioned reflecting the life lived are for $695 cremation, a box of Bojangles chicken and a Dollar Tree balloon released “in honor of” because “that’s what they would have wanted” are more realistic.
We are entering the convention season which includes seminars and CEU credit classes. Just for your own observation and edification, take a look at the fall sessions and see if you can find “Strategies to Serve Broke Baby Boomers and Their Families.” The seminar would not as flashy, hopeful or sexy as the talk of a lifetime, but it’s worth discussing. From the desk of The Funeral Commander, Cheers Y’all! #thefuneralcommander