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GenesisThe news broke yesterday on Connecting Directors  about Genesis Casket Company closing it’s doors.  I read comments from various people in the funeral industry touting their opinions regarding the company’s poor leadership and conjecture why the company failed.  Let’s take a different view at why a casket company going out of business at this point and time in our history is really bad news especially for the funeral industry.

Many of the funeral industry pundits, most  which are marketing “superlatives” that have never made a home removal or know the difference between a rough box and a alternative container have been leading the sheep about the oncoming huge spike in death because of Baby Boomers.  Sounds like great news from the Willie Wonka crowd, but a reality check of what’s happening is quite different.  Baby Boomers are living longer, spending more of their money to live, therefor dying with less. Guess what skippy? If your funeral home is relying on the Baby Boomers’ offspring to pay for the Disney Experience funeral from their own pockets, you’re in trouble because that age group is having difficulty paying for access to the annual county fair.  If there is money left for the next generation, they are paying for their own debt and bills (assuming they are actually living on their own and have not “boomeranged” back home). Take a moment and read an eye opening article from The Guardian about what’s going on in England and “the funeral poor.”  I know, “that’s happening over there” but the news continues:

Cremation is the fastest growing market segment and in the near future, cremation will surpass burials.  I’m not really good with math, but how many cremations must a firm perform to equal the same net revenue as a burial?  The consumer shift away from burial to cremation is not the best economic news for most funeral service providers because of the antiquated model of their operations.  No need for the big chapel, hearse, limo’s, embalming room, caskets, vaults and personnel.  In fact, no need for anything because a quick Google search and a consumer can not only order a pizza online, but also have grandma’s ashes delivered to the front door.

As usual, I’ll receive some of the snarky comments from the “establishment” about how great the orchestra on the Titanic sounds and their classy outfits make the experience so much better.   To circle back to reality; Genesis Casket Company closing is terrible news for the funeral industry.  If the market was so great, the Boomers would be dying at record pace with festivities rivaling a Super Bowl halftime and casket companies would be sprouting up all over the place.  What’s even more pathetic are those that take joy in the failure of Genesis and the people now out of work.  Well, you know what they say about Karma.  By the way, I think the orchestra is playing your tune…

From the Command Post; Cheers y’all! #thefuneracommander

jackass Upon return and reflection from ICCFA in Las Vegas, I realize how our new world communicates.  Having a funeral blog  has provided me a platform for soliciting ideas, sharing experiences and observations with other funeral industry  professionals.  Most important, a funeral blog provides an opportunity, when positioned and utilized correctly, to get to  know each other in our new world order by using of social media.

During the ICCFA and on the Expo floor, face to face introductions to people from Australia, Ireland, Canada, Sweden and even Indiana (snicker) were so much easier…conversations flowed as if we were long time associates. In a way, we are because of our new way of communicating.

I am blessed to work alongside and have a personal relationship Ryan Thogmartin of http://www.connectingdirectors.com and Disrupt Media.  Ryan is unequivocally the guru of social media for the funeral industry.  I shared with Ryan last week my fascination of the power of blogging, LinkedIn, Facebook and Twitter as mediums for brand building along communicating intended messages.  In his “wizard way” of explaining all of the connectivity to so many in the funeral industry, I’m still amazed how few actually still do not take advantage of social media for their companies.

So, my first post upon return from the 2014 ICCFA I will provide testament that a funeral blog is an extremely effective tool to communicate your message and platform.  As for me, I enjoy sharing from my experiences as an entrepreneur in the funeral industry, observations of behavior mixed with a splash of humor and natural recalcitrant thoughts about “established norms” that so many subject themselves.

If you are one that reads http://www.thefuneralcommander.com and so many other funeral blog writers like Caleb Wilde, Nancy Burbon, Kate Hamilton, Jeff Staab, Ellery Bowker, Kim Stacey & Jess Fowler…thank you for providing us a platform for communicating.  If you are one that keeps blindly going in circles wondering how “everything seems to be changing” but you’re not, well keep waiting for that monthly newsletter in the mail.  Cheers y’all!

 

 

posersThis week I have read outstanding articles from both Alan Creedy (http://connectingdirectors.com/articles/43708-pennsylvania-deprives-consumers-of-21st-century-services) and Ryan Thogmartin (http://connectingdirectors.com/articles/43685-10-reasons-not-to-hire) regarding the funeral industry and continuing myopic practices.  What fascinates me the most is that due to the medium of internet and social media, the exposure of “posers” and as Alan eloquently pointed out “guilds” continue.

Posers (a person who poses, especially a person who is trendy or fashionable in a superficial way) and guilds (a medieval association of craftsmen or merchants, often having considerable power) are beginning to scurry for cover like roaches when a light turns on in a dark room.  The funeral industry is wrought with “experts” providing advice with little to no experienced platform to stand and being propped up by those that are fiercely resisting change.  If this sounds familiar, take a look at our government in Washington and lobbyists for a similar analogy.

Social media and the internet are allowing for voices to be heard that were not provided a platform by the “ruling entities” of the funeral profession.  A grand example is Alan and Ryan’s articles…I suspect neither will be published in most funeral association magazines.  As the consumers we serve continue to educate themselves about the funeral industry, pricing, services and the like, they ultimately will force the necessary changes of endless outdated practices.  Much like in the early 90’s, consumers and the internet totally changed the travel agency industry.

So for those in our industry that continue to refuse engage, enlighten and provide positive changes, as the old saying goes “the chickens are coming home to roost.” Cheers y’all.

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